Verizon is a company with national stature and a good reputation. It’s also a fine Central Jersey neighbor. Which are precisely three reasons why it should not use what can at best be called lack of full disclosure and, at worse, an online bait and switch pricing technique in its online advertising.
Verizon features an Internet ad which advertises “Verizon Double Play: High Speed Internet + Phone.” The price is advertised at “$54.99/month guaranteed for 2 years.”
But, if you are currently a Verizon customer, click on this ad and fill out the boxes, the price that pops up is ten dollars higher, or $64.99. However, the Verizon online ad does not disclose that you are being asked to pay $10 more because you are a Verizon customer.
The only way to find that out is to get on the chat line provided and to ask the Verizon agent at the other end why the price has suddenly escalated by ten bucks after you clicked on the initial advertising icon and filled out the boxes, including providing your telephone number.
Nor does the agent on the chat line offer a clear answer for the price increase, except to write back that Verizon has different pricing plans for existing customers. Decoding the English, this means that long-time Verizon subscribers get the distinction of paying more for an upgraded service than does a new customer.
Go figure! You are a loyal Verizon customer for years, and the company plays you for a rube in its online advertising. Top level Verizon management should tap on the link above to see how its marketing department is writing its ads. Or does it already know?
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