N.J. Pension Reform: Screaming at it or solving it?

Wendell Steinhauer, NJ Teachers' Union President, on NJTV, 02/07

The impact of a headline appearing in the print edition of a newspaper that is unlike that for the same story written by the same author on the same day in that newspaper’s digital edition can project a significantly skewed message.

EXAMPLE:  (At least for those who care for such distinctions.)

Thursday’s print edition of The Star-Ledger displayed a front-page, above-the-fold banner that read, “N.J. Unions’ Outrage,” while the headline for the same story in the digital edition read, “Second try on N.J. pension overhaul a much bigger lift.”

Both statements are true, but the second banner published on the Internet emphasizes a more practical view of the problem and attempts to move past highly-charged feelings.