Sunday, November 23, 2008

The BlackBerry Takes Bridgewater by Storm

On Friday morning at 10:30 am, the customer line outside the Verizon Wireless store at the Bridgewater Commons Mall stretched to about 40 feet long, two to three people wide. The store was already open, and a Verizon employee was metering people in towards the counter where service people were already engaged in selling service plans for the newly announced BlackBerry Storm.

This cell phone is the first touch-screen BlackBerry, and it is Verizon’s answer to AT&T’s iPhone designed by Microsoft exclusively for AT&T Wireless. Both operate on a 3G network. It’s too early to tell how much Verizon will be able to temper AT&T’s head start with the IPhone, but the introduction of the new BlackBerry just before the holiday shopping rush should have an impact.

AT&T and Verizon’s service plans with these new devices are not inexpensive; both offer pricing that is either the same or close. It depends which service plan you choose. For example, the Verizon Family SharePlan will give you 700 minutes for the first two lines combined in an all-inclusive voice, unlimited text messaging, unlimited Mobile to Mobile, e-mail, data and video umbrella etc., for $119.99/month.

The comparable AT&T Wireless Family Talk plan seems to be pricier. According to my reading of the AT&T Wireless web site, 700 minutes with a two-line offering will cost you $129.99/month. But that does not include text messaging which is another $30 for unlimited messages, or 20¢ per message if no plan is selected.

AT&T provides Rollover minutes on voice; Verizon does not. Examine all plans carefully before you choose.

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